IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
This article originally appeared in our technology partner, Workfront’s Blog, and we thought our readers would find it interesting! “This is too hard. Why can’t I do it the old way?” Sound familiar? It’s a common refrain whenever a team adopts a new technology. Almost without exception, what’s new requires going through a learning curve, and so by definition change is hard.
This blog form Heather Hurst, Corporate Marketing Director at Workfront recently appeared on the WorkFront Work & Project Management Blog and we think our readers will find it useful. To keep up with the competition, business leaders are pushed more than ever to create diverse, skilled, and large teams. But, without an eye toward collaboration, the very things that make this type of team the best qualified to tackle some of your organization's biggest challenges can cause your teamwork, trust, and productivity to fall apart at the seams.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.