Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Workfront

Work Better, Smarter, and Faster with Workfront’s Work Management Software

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marketing technology | project management

Forrester Reveals How Enterprises Hit 285% ROI with Workfront

By: Workfront
August 13th, 2020

This article originally appeared on the Workfront Blog and we believe our readers will find it useful. In an era of unprecedented change when enterprises need technology to accelerate productivity, improve visibility of work, and connect strategy to delivery, one solution delivers a 285% return on investment, according to Forrester. That solution is Workfont, the subject of a commissioned Total Economic Impact™ (TEI) Study, conducted by Forrester Consulting on behalf of Workfront—an in-depth analysis of the potential cost savings and benefits of technology deployed by leading businesses.

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project management | creative operations

5 Ways to Keep Newly Remote Teams Engaged and Productive

By: Workfront
May 14th, 2020

This article by Matthew Brochinsky, Senior Transformation Advisor at Workfront, originally appeared on the Workfront Blog and we think our readers will find this information useful. If you’re reading this from any place other than the office building you were sitting in several weeks ago, raise your hand. Like millions of others, you suddenly found yourself working and/or managing a team from a socially distant location (but always within reach of hand sanitizer). We are all adjusting to a new normal with no clear answer to how long it will last. Okay, you can put your hand down now. Almost overnight, we transitioned to working from home—while trying to maintain the same levels of productivity. Companies without a response plan in place pre-pandemic are scrambling to figure it out as they go...from home. This might feel overwhelming, like trying to paint an airplane in flight. Yes, it will be difficult, but it’s not too late to make refinements that will enable and engage your newly remote teams to be productive on the right work—during this pandemic and beyond.

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How Semantic Databases Are The Future Of Digital Asset Management

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project management | best practices

Work Performance Indicators: A Modern Way to Make Decisions

By: Workfront
October 30th, 2019

This article by Richard Whitehead, Director of Product Marketing, at Workfront originally appeared on our partner Workfront’s Work Management Blog and we think our readers will find this information valuable.

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project management | work management

5 Ways to Improve Corporate Culture Using Modern Work Management Tools

By: Workfront
July 11th, 2019

This article by John Schefer, Account Executive at Workfront, was recently published on Workfront’s Blog and we thought our readers would enjoy. “Culture eats strategy for breakfast,” said one of the most influential management consultants of all time, Peter Drucker. Or at least Mark Fields said he said it. This was 2006, before Fields went on to become chief executive of Ford motor company, and the quote has been circulating online ever since.

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marketing technology | project management | best practices

How To Improve Team Collaboration: Tips, Tricks & Pitfalls

By: Workfront
December 18th, 2018

This blog form Heather Hurst, Corporate Marketing Director at Workfront recently appeared on the WorkFront Work & Project Management Blog, and we think our readers will find it useful. To keep up with the competition, business leaders are pushed more than ever to create diverse, skilled, and large teams. But, without an eye toward collaboration, the very things that make this type of team the best qualified to tackle some of your organization's biggest challenges can cause your teamwork, trust, and productivity to fall apart at the seams.

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project management | creative operations | best practices

6 Steps for a People-First Approach to Tech Adoption

By: Workfront
August 2nd, 2018

This article originally appeared in our technology partner, Workfront’s Blog, and we thought our readers would find it interesting! “This is too hard. Why can’t I do it the old way?” Sound familiar? It’s a common refrain whenever a team adopts a new technology. Almost without exception, what’s new requires going through a learning curve, and so by definition change is hard.

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