IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

omni channel marketing | brand consistency | content management | the importance of branding

The Importance of Consistency Within Omni-Channel Marketing

By: Mike Watson
November 17th, 2017

Imagine that you’ve just opened a regular newsletter from one of your favorite brands, and the first thing you see is a large banner with the company’s logo front and center. Having read the email and scrolled to the bottom, you click through to that brand’s Twitter account only to notice that the avatar features an entirely different logo.

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