IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
This article from Douglas Eldridge, Marketing Manager at censhare, originally appeared in the censhare We Care to Share Blog and we think our reader will find this information useful. The word ‘silo’ has become increasingly negative as companies realize that cordoned off departments are costly. The good news is, that unlike in the past, when getting rid of corporate silos would have been next to impossible, a new digital mentality is allowing companies to defragment. While a combination of open minds and technology offers the possibility of more cohesive work environments, the right technology and the right digital strategy still have to align. So, where does technology end and strategy begin? With a digital asset management system (DAM). A company is no better than its content, its content is no better than its content strategy, and its content strategy is only as sound as the technology which is implementing that strategy. Bear with me as I explain…
This post by Douglas Eldridge, Marketing Manager at censhare, originally appeared on censhare’s We Care to Share Blog. We think it will be useful to our readers. Enjoy! For those deeply embedded in the digital asset management (DAM) world it is common knowledge that solutions are not always as straight forward as they seem and sometimes require a staff which is dedicated to their procurement, implementation and eventually use. The DAM world is much bigger than just a piece of software, and should be treated as such when searching for a vendor.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
This post by Douglas Eldridge, Marketing Manager at censhare, originally appeared on censhare’s We Care to Share Blog. We think it will be useful to our readers. Enjoy!
A big part of a marketer’s job is to want what is unattainable. Anyone who has ever devised a marketing budget can tell you that it doesn’t take long before your wish list becomes quite lengthy, yet practicality is what gets approved in the end.