Creative Operations, Marketing Workflow, Marketing Project Managment

This article by Jean Lozano, CTO at MediaValet, originally appeared on the MediaValet Blog and we think our readers will find it useful. As a CTO, I evaluate emerging technologies that have the potential to massively transform or disrupt the industry that we are in. So, I try to gain a comprehensive understanding of the technology, look at how various industries are adopting it and determine if it can provide a significant competitive advantage for our company. If the likelihood of transforming or disrupting the industry is high, then a strategy needs to be formulated to leverage the technology in a manner that quickly brings value to our customers and the market overall.