IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
With every new project comes the task of who is available to work on it on time, on task and on budget. Resource allocation applications may be the magic wand you need to wrangle in your projects. Resource allocation tools help you understand the team, their availability (any vacations coming up?) and their current and projected workload.
Agile and Waterfall are terms used to describe how a project will be organized. A Waterfall project with a single ‘Big Bang’ solution delivery or an Agile approach with iterations of requirements and solution deliveries.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.