IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
In the increasingly competitive space of marketing and creative design, accomplishing much with as few resources as possible has become many manager's biggest challenge. At IOI, we've noticed creative operations managers increasingly forced to assign team members duties related to implementing new Enterprise Resource Planning (ERP) or Project Management software that falls outside of their core competencies. Requiring team members to "wear a new hat" can lead to a situation where, even though you've invested in a new system, somehow, deadlines are missed, and team members don't know what they should be working on daily. So, while you are doing more with fewer people, have you gained efficiency, accomplish more, and are you getting a solid return on your investment?
With every new project comes the task of who is available to work on it on time, on task and on budget. Resource allocation applications may be the magic wand you need to wrangle in your projects. Resource allocation tools help you understand the team, their availability (any vacations coming up?) and their current and projected workload.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
Agile and Waterfall are terms used to describe how a project will be organized. A Waterfall project with a single ‘Big Bang’ solution delivery or an Agile approach with iterations of requirements and solution deliveries.