Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Laura Walters

Sr. Project Manager at IO Integration A leader and high-performer who has the experience with cross-functional partnerships that result in superior business solutions. I thrive on combining my servant-leadership style and passion for mentoring with my drive for delivery and learning what can be improved upon for the next round. I have over 20 years of practice influencing people, processes, training, and technology that aligns with corporate strategy. Over 14 years in managing PMOs, Programs, Projects and Product verticals. I am an accomplished influential oral and written communicator who is recognized for negotiating the balance of solution delivery with product backlog, timeline, scope, risk, resource and budget constraints.

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project management | creative operations

Are Your Marketing and Creative Projects Being Managed Effectively?

By: Laura Walters
February 12th, 2020

In the increasingly competitive space of marketing and creative design, accomplishing much with as few resources as possible has become many manager's biggest challenge. At IOI, we've noticed creative operations managers increasingly forced to assign team members duties related to implementing new Enterprise Resource Planning (ERP) or Project Management software that falls outside of their core competencies. Requiring team members to "wear a new hat" can lead to a situation where, even though you've invested in a new system, somehow, deadlines are missed, and team members don't know what they should be working on daily. So, while you are doing more with fewer people, have you gained efficiency, accomplish more, and are you getting a solid return on your investment?

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project management | creative operations | best practices

Optimize Your Creative Operations With These Key Resource Allocation Features

By: Laura Walters
January 8th, 2019

With every new project comes the task of who is available to work on it on time, on task and on budget. Resource allocation applications may be the magic wand you need to wrangle in your projects.  Resource allocation tools help you understand the team, their availability (any vacations coming up?) and their current and projected workload. 

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project management | best practices

Managing Projects: Agile vs. Waterfall – Which is right for me?

By: Laura Walters
March 29th, 2018

Agile and Waterfall are terms used to describe how a project will be organized.  A Waterfall project with a single ‘Big Bang’ solution delivery or an Agile approach with iterations of requirements and solution deliveries.

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