Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Martyn Cook

Martyn Cook, Client Solutions Director, IO Integration is an influential strategist with the demonstrated ability to communicate, present, and influence credibly and effectively at all levels of a customer’s organization from C-Level to end user. Providing a consultative and analytical sales approach I am able to advise on industry trends, opportunities and challenges impacting customers whilst offering a solution.

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creative operations

How to Ensure Predictability and Speed in Creative Operations

By: Martyn Cook
January 7th, 2021

The idea of “predictable creative operations” might at first glance seem like an oxymoron. After all, creativity is inherently unpredictable, requiring you to come up with fresh new ideas and approaches all the time.

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creative operations

How Transparency in Creative Operations Creates Value

By: Martyn Cook
December 10th, 2020

Transparency in terms of information is an essential trait when it comes to collaboration between different teams and departments within an organization. Conversely, the lack of visibility impairs real-time decision-making, causing project delays and higher costs.

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How Semantic Databases Are The Future Of Digital Asset Management

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creative operations | best practices

5 Tips to Align Creative Operations with Corporate I.T.

By: Martyn Cook
August 22nd, 2019

As more organizations bring their creative operations in-house, requirements for creative teams aren't always in alignment with an existing I.T. infrastructure. While SaaS solutions have made technology more accessible, signing your team up for a subscription and not having to deal with corporate I.T. might sound quite appealing. However, not following security and other I.T. policies can pose several risks. Not to mention that these systems can never be used to their full potential if you are not able to integrate them with other technologies. Whether you are new to creative operations or an old pro, we have put together a list of tried and true insights.

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creative operations

5 Biggest Challenges in Creative Operations For Marketing Teams

By: Martyn Cook
May 30th, 2019

More than ever, companies are challenged to produce high-quality creative assets in order to set themselves apart from their competitors and run better marketing campaigns. The pressures of the modern business landscape are placing more demand on marketing teams, as well as increasing the need for streamlined creative operations processes.

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creative operations

Creative Operations: Predictability and Speed

By: Martyn Cook
May 8th, 2019

The idea of “predictable creative operations” might at first glance seem like an oxymoron. After all, creativity is inherently unpredictable, requiring you to come up with fresh new ideas and approaches all the time.

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Blog Feature

creative operations

Creative Operations: How Transparency Creates Value

By: Martyn Cook
April 24th, 2019

Transparency in terms of information is an essential trait when it comes to collaboration between different teams and departments within an organization. Conversely, the lack of visibility impairs real-time decision-making, causing project delays and higher costs.

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