IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
The world of marketing moves fast and so its important that the technology behind it is able to keep up with the times. Attempting to stay current can be expensive for businesses. Research recently found that 28% of marketing executives are now spending more than $100,000 per year on marketing technology, while 54% plan to increase their spending in 2018. This can be a large expense for any business, especially if the money is being paid in single installments. Is it really necessary to spend more money on these investments to get the most out of their technology? A business should be thinking about what they actually need rather than what they want.
As companies have more options for SaaS based solutions it becomes more important that they evaluate these options and how they will be accessed. In order stay competitive businesses must select the right solution.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.