Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Stephane Klein

Stephane is a highly technical and competent software development, graphic arts production workflow analyst with a keenly-developed commercial expertise to examine and recommend best practices for market requirements, propose/direct appropriate application solutions. As an enthusiastic team player, he actively takes the initiative and responsibility to oversee a project to completion.

Blog Feature

content management | digital asset management | marketing efficiency

How A Digital Asset Management System Helps Maintain Continuity in HR And Creative Operations

By: Stephane Klein
January 15th, 2019

Recently, an agency needed a DAM solution, otherwise known as Digital Asset Management. Surprisingly, their number one requirement to add DAM to their existing software stack was motivated by…Human Resources.

Read More

Share

Blog Feature

digital asset management | marketing efficiency | marketing technology | creating positive change in your company | technology based marketing solutions

To DAM or Not to DAM

By: Stephane Klein
January 18th, 2018

After many years working in business software solutions for the graphic art industry, I realized that there is a huge amount of confusion about the terms we are using to define technical solutions. The truth is, many of these words or phrases have nothing to do with each other at all! Let’s face it, some of the most basic terms and acronyms we use to describe key technologies are completely inaccurate. In fact, there can often be dramatic differences in things that have similar (or sometimes even the same) names!

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.