The Top 5 Trends in Digital Asset Management Blog Feature

By: Le'Mina McNair on October 14th, 2021

The Top 5 Trends in Digital Asset Management

Digital Asset Management (DAM)

With the perpetual advancement of global technology, remote work has become increasingly prominent in companies of all sizes and industries. In order to optimize efficiency, businesses will not only need to keep up with digital asset management technologies but also stay ahead of the competition by following digital asset management trends. In this blog, we'll explore the top five trends in digital asset management and examine what the future looks like for the digital asset management (DAM) industry.

Digital Asset Management Integrations

If the primary function of digital asset management (DAM) is to save time and effort, then allowing it to integrate seamlessly with other platforms and software is crucial to its function. Regardless of your role, DAM integrations empower teams to be able to harness assets directly from the platform in which they are working. For example, designers can utilize a DAM integration to grab files and edit them in Photoshop, or copywriters could employ DAM integrations to edit content files directly within their CMS.

If your team prefers a select group of platforms and software, such as Google Workspace or Microsoft 365, you'll want to select digital asset management technology that integrates seamlessly with your team's tools.

Mobility & Flexibility

With the prevalence of remote work, teams now have the ability to complete their work from anywhere in the world and on any device. With this progression, digital asset management is trending toward becoming even more flexible for teams everywhere, allowing users to customize their entire work experience to best fit their skills, industries, and schedules.

Project management systems and digital asset management technologies are trending from mobile-friendly design to mobile-first design. The subtle but crucial difference between the two is that mobile-friendly design starts the design process for a classic landscape desktop setting and adapts it for mobile devices. 

Mobile-first design, on the other hand, begins the design process with a portrait mobile setting to ensure that users get an equally seamless experience on all devices. The more versatile your digital asset management solution when it comes to the flexibility of the experience from one device to the next, the more empowered teams can be toward a "work from anywhere" mentality.

Artificial Intelligence

DAMs are designed to optimize efficiency and save time, and artificial intelligence (AI) is taking that idea to the next level. By integrating DAMs with AI, tedious tasks that are essential to your process but take copious amounts of time to complete can be automated to save teams valuable time. For example, content teams can use AI to automate the optimization of metadata fields for search. AI could also be used to tag files for color and add descriptions to meet accessibility requirements. By integrating AI into your digital asset management system, you can let your team get back to what they do best.

This digital asset management trend may become much more prevalent in the near future, but not many companies with digital asset management solutions have begun integrating their DAMs with AI just yet. Use this opportunity to stay ahead of the competition.

Rights Management

With ethical regulations becoming increasingly prominent in all industries, companies are trending toward utilizing DAMs to help maintain compliance. Whether your company needs to comply with GDPR for international regulations, HIPAA for healthcare, ADA for accessibility, or any other governing body, DAMs can be used to create workflows that ensure all compliance regulations are met throughout the course of a project.

A top-tier digital asset management solution will be able to:

  • Verify compliance throughout every step of the process, so no errors are missed in transition from one task to the next
  • Utilize cloud-based consent and release forms to ensure proper permissions are given from external parties
  • Check for necessary copyright for every file stored and shared in alignment with compliance and regulatory standards for your industry

Blockchain Technology

Blockchain technology has gained significant attention due to the rise in cryptocurrencies. This technology, however, is not only prevalent with the rise in digital currencies but it has also been applied to digital asset management solutions.

This kind of digital technology is designed to decentralize the management and transaction process, giving control back to the user rather than an unseen, overarching system. Applying blockchain tech into digital asset management allows the users to have ultimate control over every change to a file and every piece of data shared.

Get Started with a Digital Asset Management Solution

In order to stay ahead of the competition, it is essential for businesses to keep up with digital asset management trends that can optimize their efficiency and save time and money. Want to learn more about how your organization can benefit from a digital asset management solution? Speak with an expert from IO Integration today.