IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Le'Mina McNair

Blog Feature

marketing technology | project management

Why Moving Your Operations to the Cloud Is a Worthwhile Investment

By: Le'Mina McNair
October 1st, 2021

Today, the modern organization relies on digital information to drive market penetration and profitable growth. The challenges of business operations are continuing to grow in complexity and require collaboration and cooperation from contributors across companies, the country, and the world.

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Blog Feature

marketing technology | project management | creative operations

Put Your Workflow on Autopilot with Creative Operations Management

By: Le'Mina McNair
September 16th, 2021

Creative Operations Management is an incredibly important element of every organization. Your creative professionals, whether in-house or contracted — as well as the tools, platforms, and workflows within which they work — are essential to any company’s success. The Creative Operations solutions applied can make or break the integrity of the Creative Operations Management of any organization.

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How Semantic Databases Are The Future Of Digital Asset Management

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Blog Feature

digital asset management

The Benefits of a Cloud-Based DAM System

By: Le'Mina McNair
February 12th, 2019

Cloud-based solutions for digital asset management (DAM) are becoming increasingly common among companies of all sizes and industries. The main difference between a cloud-based DAM and an on-premises solution is the infrastructure: Will you host the system on your own servers and hardware, or use someone else's?

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