Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Lou Monaghan

Louis Monaghan, Jr. has been a Senior Systems Engineer since 2011. He began his professional career in the commercial print industry as a prepress professional. During his time in prepress, he was able to combine his love of print with a passion for computing and began automating manual processes to increase productivity. His knowledge of technology evolved alongside a growing industry, and Lou quickly became an expert in automating creative workflows. At IO Integration, Lou helps educate clients, allowing them to unlock the full potential of their software solutions, creating speed and efficiency wherever he goes.

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marketing technology | creative operations

The Evolving World Of Creative Operations

By: Lou Monaghan
November 6th, 2019

One of my favorite sayings is, “The only constant is change.” Even those things in our lives that seem permanent, like a mountain range on the horizon, inexorably change on geological time scales. Business processes often seem like those mountains, unchanging, constant, and implacable. Yet, successful businesses operate on processes that are more like a river carving its way through a mountain valley, their courses evolving to flow along the most successful path.

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marketing technology | creative operations | best practices

The Paralysis of Possibility – Setting Parameters When Implementing Technology

By: Lou Monaghan
October 1st, 2019

Intuitive, simple to use devices and software are everywhere in our life. Perhaps you get up in the morning, and the first thing you do is grab your smartphone, or your home assistant may read you today's weather and news headlines while you stop in the kitchen for your morning coffee.  Great user interfaces and experiences (UI's/UX's) are like the mullet of the technological world, smooth presentation and ease of use in the front, but many-layered complexity and chaos in the back.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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marketing technology

Alphabet Soup: Decoding Marketing Technology Acronyms

By: Lou Monaghan
September 19th, 2019

As industries grow, so do the plethora of acronyms used to speed conversations. Acronyms allow us to condense complex ideas into just a few short letters. The initiated can have discussions of broader concepts much more efficiently. Acronyms empower us to focus on the essence of the conversation without requiring consideration of the specific details represented by the acronyms in use. The unfortunate side-effect of compressing broader concepts into acronyms is that, to those not familiar with the terms, the conversations can seem like a whole new and incomprehensible language.

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creative operations

DALIM ES 6 Beta Training - Hurricanes and New Product Features in the Big Easy

By: Lou Monaghan
August 15th, 2019

This past July I joined my colleagues, Blanchard Systems, and DALIM Software in New Orleans for our first beta training on the latest version of DALIM ES. Those of us who travel at IOI have a saying, “May your travel be boring.” Nobody enjoys when their business travel becomes “interesting.” So starting the trip with warnings of record high water levels on the Mississippi and an approaching hurricane did not bode well for our travel plans. We knew we were in for an adventure before our flights even departed for the Big Easy.

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