IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
As promised I present to you the second half of the topic, “Digital Challenges that Retailers Need to Overcome” (if you missed the first half I encourage you to click here and begin and read our blog entitled: The Digital Revolution and its Impact on Retailers)
(This is the first article of a 2-part series on retailing in the digital age) It’s no secret that retail is going through a fairly significant digital revolution. Finding the balance between brick and mortar stores and ecommerce is still proving to be a challenge for many of the world’s leading retailers. Everyone can watch this play out in the news cycle. We’ve seen the beloved Toys R Us go out of business this year and as recently as this month have seen the highs and lows of retailers as Walmart and JC Penney stock went the opposite directions the same day when their quarterly earnings came out.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
Too often, businesses spend significant amounts of money on content infrequently utilized, before being archived and forgotten about forever. Managing your content this is both ineffective and illogical: It’s like ordering a three-course dinner but only eating half of the starter.
Delivering the best customer experience is a challenge faced by many brands — especially in an omni-channel environment where the number of touch points is rising rapidly. The goal of delivering an exceptional customer experience is to keep said customer happy. By extension, this keeps them loyal and will ultimately lead to revenue growth for organizations. However, in getting this process right, brands also need to consider the overall customer journey and the assets they use to move their target audience along the buying and retention continuum.
There’s little doubt that technology has a role to play in streamlining and enhancing marketing production. However, from the decision to implement one of these systems, five critical issues require attention. They include; choosing which solution is right for your business needs, to ensuring its successful deployment, adoption, and usage. Understanding marketing production for stakeholders and gathering the business requirements for such a solution can be a challenging (and sometimes a thankless) task that can dictate the success or failure of a project.