Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Tammy Michalek

Tammy has a diverse experience in creating strong collaboration with clients and product teams, user centric design, product strategy and lean development practices to develop innovation strategies for clients. Tammy's focus is on improving process, communication and efficiencies so that product teams and clients can successfully push boundaries and deliver smart products to market. Executes ideas into reality. Superior communication/presentation skills. Highly analytical and results focused. Specialties: Developing innovation strategies for clients using technology and design to create new products, experiences, infrastructure and services. Marketing operating systems and processes. And talking to strangers for just about any reason.

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multi channel marketing

How Retailers Are Attaining Success in the Digital Age

By: Tammy Michalek
August 30th, 2018

As promised I present to you the second half of the topic, “Digital Challenges that Retailers Need to Overcome” (if you missed the first half I encourage you to click here and begin and read our blog entitled: The Digital Revolution and its Impact on Retailers)

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multi channel marketing

The Digital Revolution and its Impact on Retailers

By: Tammy Michalek
August 28th, 2018

(This is the first article of a 2-part series on retailing in the digital age) It’s no secret that retail is going through a fairly significant digital revolution. Finding the balance between brick and mortar stores and ecommerce is still proving to be a challenge for many of the world’s leading retailers. Everyone can watch this play out in the news cycle. We’ve seen the beloved Toys R Us go out of business this year and as recently as this month have seen the highs and lows of retailers as Walmart and JC Penney stock went the opposite directions the same day when their quarterly earnings came out.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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brand consistency | content management | the importance of branding

Top 5 Reasons Content Management Platforms Can Benefit Your Brand

By: Tammy Michalek
December 5th, 2017

Too often, businesses spend significant amounts of money on content infrequently utilized, before being archived and forgotten about forever. Managing your content this is both ineffective and illogical: It’s like ordering a three-course dinner but only eating half of the starter.

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brand consistency | the importance of branding | content marketing

Technology, Consistency and the Customer Experience

By: Tammy Michalek
November 30th, 2017

Delivering the best customer experience is a challenge faced by many brands — especially in an omni-channel environment where the number of touch points is rising rapidly. The goal of delivering an exceptional customer experience is to keep said customer happy. By extension, this keeps them loyal and will ultimately lead to revenue growth for organizations. However, in getting this process right, brands also need to consider the overall customer journey and the assets they use to move their target audience along the buying and retention continuum.

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content management | digital asset management | content marketing | Collaboration with team members | business gathering requirements process

5 Best Practices When Gathering Business Requirements for Marketing Production

By: Tammy Michalek
November 20th, 2017

There’s little doubt that technology has a role to play in streamlining and enhancing marketing production. However, from the decision to implement one of these systems, five critical issues require attention. They include; choosing which solution is right for your business needs, to ensuring its successful deployment, adoption, and usage. Understanding marketing production for stakeholders and gathering the business requirements for such a solution can be a challenging (and sometimes a thankless) task that can dictate the success or failure of a project.

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