Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Jenna Mac Killop

Talk to me about Digital Asset Management, Work Management, Content Management, Marketing Automation Solutions, Digital Experience Workflows, Online Proofing and how to get the maximum ROI out of your Marketing Technology Investments. You can also talk to me about being a dance mom!!

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marketing technology | creative operations | best practices

Customer Success: How to ensure long-term Success for Marketing and Creative Operations Technologies

By: Jenna Mac Killop
November 1st, 2018

I recently became the first ever Customer Success Manager (CSM) at IO Integration. This means it is now officially my job to make sure that IOI customers stay IOI customers.  It means making sure our clients have solutions, technologies, and services that are aligned with their desired outcomes. Fortunately, I have a team of smart, driven, innovative, and customer-minded individuals to help me help our customers. When marketing and creative operations leaders come to us for advice on making technology decisions, I know we have the expertise and experience to guide them to the best solutions to meet their needs.  But, I also know that a great CSM possesses a quality that is more than a line item on a resume, and that is a passion for helping customers. I now have a role where I get to focus that passion and enthusiasm into continuously sharing information and advising customers on ways their companies can achieve long-term success with their marketing and creative operations technology investments. 

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digital asset management | marketing technology | digital experience management

censhare’s ecosphere 2018: Doin’ DAM in Denver!

By: Jenna Mac Killop
March 15th, 2018

censhare’s ecosphere 2018: Doin’ DAM in Denver! There are a few things that come to mind when one thinks about making a trip to Denver, Colorado. From now on, one of the things that SHOULD come to mind is that Denver is the US home for one of the most forward-thinking software companies working in information management today, censhare. Last week this DAM lady had the pleasure of spending some time with them at their 2018 ecosphere censhare users conference.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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marketing efficiency | marketing technology | workfront | project management

Kickin’ Off 2018 with Workfront: The Evolution of Work, Introducing the Operational SOR and the Importance of a Partner like IO Integration

By: Jenna Mac Killop
January 23rd, 2018

“Because Work Matters.” There is no other company that lives up to its official tagline the way Workfront does, and I was reminded of this when I attended their 2018 Partner Meeting and SKO last week in Las Vegas with my IOI colleague, James Word (Business Analyst and Certified Workfront Implementation Specialist).

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