“On-premises” technology is software and hardware that is located on the physical premises of the organization that uses it. Traditionally the favored model for digital asset management (DAM) systems and other software, on-premises tech has lost ground in recent years as cloud-based DAM solutions soar in popularity. In cloud computing, data, applications, and hardware are located remotely and provisioned to clients over the Internet.

This article originally appeared in our technology partner, MediaValet’s Blog, and we think our readers will find it useful.

The idea of digital asset management (DAM) has come a long way since the early days of simple filesharing. We’ve moved on from the days of popping something onto a flash drive and passing it around the office. Now, in the age of metadata and semantic databases, we’ve got a much more efficient and effective way of managing digital assets. But the thing with evolution is that it continues, especially when you’re looking at the advances in technology. This is part two of one, read part one here!

As consumers, we experience a non-stop barrage of messages; from watching television and surfing the web, to checking our smartphones. While many of these messages are from friends, colleagues and acquaintances, we’re also being marketed to; enticing ads popping up (a sunny beach when we’re trudging through the rain), designed to make us spend our hard-earned money.

The use of tools for digital asset management (DAM) has grown rapidly in the past decade. 62 percent of businesses now use a DAM solution, and research firm MarketsandMarkets projects that the DAM industry will be worth $5.7 billion by 2022. Being able to easily search through thousands or millions of digital assets is a game changer for many organizations, but that's only the first wave of how organizations use DAMs. As the field of digital asset management becomes more mature, users are looking for advanced features and ways to differentiate between hundreds of DAM offerings.

What are “Digital Natives?” Digital natives are a generation born into the digital technology age. While other generations (digital immigrants) remember organizing, planning and connecting with each other without mobile devices, computers or the Internet, Digital Natives have been using these technologies and the cloud since their birth.