IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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digital asset management

4 Simple Steps for Planning a Backup Strategy for Marketing and Creative Assets

By: Tom Alonzo
January 31st, 2019

In a perfect world, you’d be able to back up all of your assets, every day, instantaneously, whenever one of them changes. Unfortunately, due to tech and budget limitations, this is little more than a pipe dream for most organizations.

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digital asset management

How To Plan For Disaster Recovery For Your Digital Assets

By: Tom Alonzo
January 24th, 2019

Your digital assets might just be the most valuable resource of your business—so why are so many organizations negligent in safeguarding them?

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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omni channel marketing | brand consistency | content management | digital asset management

Creating A Better Customer Experience With An Omni-Channel Marketing Environment

By: Damian Diaz
January 22nd, 2019

In today’s omni-channel marketing environment one of the leading challenges for brands is consistency; Consistency of messaging, of content, and ultimately of the customer experience. All of these elements should work together to help attract new customers and retain loyal shoppers — something aided by consistent messaging.

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content management | digital asset management | marketing efficiency

How A Digital Asset Management System Helps Maintain Continuity in HR And Creative Operations

By: Stephane Klein
January 15th, 2019

Recently, an agency needed a DAM solution, otherwise known as Digital Asset Management. Surprisingly, their number one requirement to add DAM to their existing software stack was motivated by…Human Resources.

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content management | digital asset management | content marketing | Collaboration with team members | business gathering requirements process

5 Best Practices When Gathering Business Requirements for Marketing Production

By: Tammy Michalek
December 13th, 2018

There’s little doubt that technology has a role to play in streamlining and enhancing marketing production. However, from the decision to implement one of these systems, five critical issues require attention.

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digital asset management

Understanding Digital Asset Management Tools: What Does My Team Actually Need?

By: Martyn Cook
December 11th, 2018

Digital asset management (DAM) is a revolution in how organizations store and manage their content. DAM systems provide you with control, flexibility, easy distribution, access, and reporting of your digital assets between employees, organizations, customers, partners, and suppliers. It enables you to deliver the right content to the right people at the right times, tracking and measuring your assets’ performance and engagement wherever in the world they may be.

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