IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
digital asset management | project management | creative operations
By:
Damian Diaz
April 9th, 2019
By this point, every marketer understands that “Content is King.” Your ability to create quality content is the backbone of any marketing program, particularly if you have an inbound marketing strategy. The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space. The point of this article however, is about improving efficiency in the Content Creation (Work In Progress) Process.
project management | creative operations | best practices
By:
Laura Walters
January 8th, 2019
With every new project comes the task of who is available to work on it on time, on task and on budget. Resource allocation applications may be the magic wand you need to wrangle in your projects. Resource allocation tools help you understand the team, their availability (any vacations coming up?) and their current and projected workload.
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marketing technology | project management | best practices
By:
Workfront
December 18th, 2018
This blog form Heather Hurst, Corporate Marketing Director at Workfront recently appeared on the WorkFront Work & Project Management Blog, and we think our readers will find it useful. To keep up with the competition, business leaders are pushed more than ever to create diverse, skilled, and large teams. But, without an eye toward collaboration, the very things that make this type of team the best qualified to tackle some of your organization's biggest challenges can cause your teamwork, trust, and productivity to fall apart at the seams.
project management | creative operations | best practices
By:
Workfront
August 2nd, 2018
This article originally appeared in our technology partner, Workfront’s Blog, and we thought our readers would find it interesting! “This is too hard. Why can’t I do it the old way?” Sound familiar? It’s a common refrain whenever a team adopts a new technology. Almost without exception, what’s new requires going through a learning curve, and so by definition change is hard.
project management | best practices
By:
Laura Walters
March 29th, 2018
Agile and Waterfall are terms used to describe how a project will be organized. A Waterfall project with a single ‘Big Bang’ solution delivery or an Agile approach with iterations of requirements and solution deliveries.
project management | creative operations | best practices
By:
Workfront
February 6th, 2018
This article originally appeared in the WorkFront Project Management Blog. We Think it will be useful to our readers. Enjoy!
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