IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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digital asset management | marketing technology | best practices

Protecting Your Customer Data, Are You Ready To Comply? GDPR Is Coming To The EU

By: Rob Yandell
February 27th, 2018

What is GDPR? In a Nutshell. The General Data Protection Regulation, if it becomes law, would impact any company that gathers, processes, or stores data from individuals in the European Union—that is, virtually every company that does business in the EU.

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marketing technology | creative operations | best practices

IOI Annual Company Meeting 2018

By: Damian Diaz
February 22nd, 2018

At IO Integration our sole focus is bringing the best possible service and solutions to our customers. This past week we gathered all of our employees from around the globe to meet for our annual company meeting in St. Simons Island, Georgia. This is the one time of the year when we are all together in one location, to discuss ways to improve all aspects of how we deliver to our customers the best possible experience when partnering with IOI. This meeting offers us a unique opportunity to analyze our process and procedures, discuss best practices and talk about solutions that will assist us and our customers to enable us all to continue to grow. Here are a few items we tackled at the meeting:

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How Semantic Databases Are The Future Of Digital Asset Management

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digital asset management | marketing efficiency | marketing technology

IO Integration Joins MediaValet Partner Network

By: Damian Diaz
January 29th, 2018

Cupertino, CA, January 26, 2018: IO Integration (IOI), a leading service and solutions provider of marketing and creative technology for the world’s top agencies, consumer brands, and retailers announced today it is now a Global Partner with MediaValet, Inc.

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marketing efficiency | marketing technology | workfront | project management

Kickin’ Off 2018 with Workfront: The Evolution of Work, Introducing the Operational SOR and the Importance of a Partner like IO Integration

By: Jenna Mac Killop
January 23rd, 2018

“Because Work Matters.” There is no other company that lives up to its official tagline the way Workfront does, and I was reminded of this when I attended their 2018 Partner Meeting and SKO last week in Las Vegas with my IOI colleague, James Word (Business Analyst and Certified Workfront Implementation Specialist).

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digital asset management | marketing efficiency | marketing technology | creating positive change in your company | technology based marketing solutions

To DAM or Not to DAM

By: Stephane Klein
January 18th, 2018

After many years working in business software solutions for the graphic art industry, I realized that there is a huge amount of confusion about the terms we are using to define technical solutions. The truth is, many of these words or phrases have nothing to do with each other at all! Let’s face it, some of the most basic terms and acronyms we use to describe key technologies are completely inaccurate. In fact, there can often be dramatic differences in things that have similar (or sometimes even the same) names!

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digital asset management | marketing efficiency | marketing technology

RULES ARE IMPORTANT WHEN IT COMES TO YOUR DIGITAL ASSETS

By: Damian Diaz
January 16th, 2018

A former web editor at Harper’s magazine once said, “Every pixel has an owner.” While that’s a valid statement, it’s merely the jumping-off point for a much more significant conversation.

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