IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | project management | creative operations

9 Work Management Trends Behind Successful Digital Transformation

By: Matthew Bagshaw
June 17th, 2020

IO Integration is a proud recipient of the Workfront Partner of the Year Award for 2020. Who better to guide creative teams through digital transformation in today’s turbulent times than a global business that’s got remote working expertise in its DNA? IO Integration, a 2020 Workfront Partner of the Year, writes about its winning partnership with Workfront and nine trends behind its clients’ transformational change. By Martyn Cook, Director of Solutions, and Matthew Bagshaw, Director of Services, IO Integration

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marketing technology | creative operations

Why Smart Photo Studio Processes Are the Key to Speeding Up Product Launches

By: Nuxeo
June 11th, 2020

This article by Julie Allouch, Director of Digital Experience at Nuxeo, was originally published on the Nuxeo Blog and we think our readers will find it informative. You can’t launch a new product if you don’t have the right photos. High-volume, highly structured photoshoots are an integral part of the product launch process. And in these times, organizing new photo shoots is quite impossible, it’s critical that companies can trust their existing content. Being able to search, find, and reuse digital assets will be key to survival.

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How Semantic Databases Are The Future Of Digital Asset Management

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marketing technology | creative operations | best practices

Streamlining Marketing and Creative Operations: Filling The Gaps in Digital Production

By: Matthew Bagshaw
June 4th, 2020

In today’s typical creative agency environment, there is art, science and a bit of magic behind producing, managing and distributing the multitude of assets demanded by clients. At the heart of the ecosystem is the all-important workflow, essential for making sure everything runs smoothly. But as we’re all aware, there are always challenges and nothing runs perfectly all the time.

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marketing technology | work from home

Pants Required! What the Global Pandemic Has Taught Us So Far

By: Lou Monaghan
May 29th, 2020

By now, few of us haven't seen or shared a video of unfortunate souls attending a video meeting while only appropriately attired from the waist up. Bearing those horrifically embarrassing and forever cached on the internet moments in mind, I'm going to start this blog with the conclusion. The number one rule for working during a pandemic is Pants Are Required. Regardless of the humorous nature of those moments, and while we haven't completed this particular journey, I think we can reflect on the lessons we've learned so far.

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marketing technology | creative operations | best practices

Optimizing Your Technology Ecosystem - 5 Tips For Integrating Your Tech Stack

By: James Word
May 21st, 2020

There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your creative or marketing departments; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to project management, distribution and campaign management and tracking.

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project management | creative operations

5 Ways to Keep Newly Remote Teams Engaged and Productive

By: Workfront
May 14th, 2020

This article by Matthew Brochinsky, Senior Transformation Advisor at Workfront, originally appeared on the Workfront Blog and we think our readers will find this information useful. If you’re reading this from any place other than the office building you were sitting in several weeks ago, raise your hand. Like millions of others, you suddenly found yourself working and/or managing a team from a socially distant location (but always within reach of hand sanitizer). We are all adjusting to a new normal with no clear answer to how long it will last. Okay, you can put your hand down now. Almost overnight, we transitioned to working from home—while trying to maintain the same levels of productivity. Companies without a response plan in place pre-pandemic are scrambling to figure it out as they go...from home. This might feel overwhelming, like trying to paint an airplane in flight. Yes, it will be difficult, but it’s not too late to make refinements that will enable and engage your newly remote teams to be productive on the right work—during this pandemic and beyond.

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