IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Digital Asset Management (DAM)
By:
MediaValet
May 1st, 2020
This article originally appeared on the MediaValet Blog and we think our readers will find it informative. Do I need Google Drive or DAM? It’s a question we frequently hear from companies looking to understand the value of a digital asset management system. With the amount of content being created by marketing teams today, it’s vital to not only secure your assets in the cloud, but do so in a way that can improve efficiency for your entire team. And while Google Drive and DAMs can both technically store your digital assets, their capabilities vary greatly.
project management | creative operations
By:
Justin Sandbach
April 24th, 2020
Getting timely feedback on projects and content is more important than ever for businesses to meet the needs of their customers. The smallest delay or miscommunication can result in missed deadlines. The ability to review and approve digital work efficiently is a critical business process. A properly configured approval solution will help your team’s continuity, speed, and efficiency. Spend less time routing changes, printing copies, and resolving critical issues by getting the right processes in place to keep projects moving.
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brand consistency | marketing technology | creative operations
By:
BrandMaster
April 16th, 2020
This article by Renate Sandland Henriksen originally appeared on our Alliance Partner, Brandmaster's Blog and we wanted to share with our readers. Your brand is a living, breathing thing, which means it’s constantly changing. It’s also very susceptible to external factors like news, trends, and current events. Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
creative operations | work from home
By:
Nuxeo
April 9th, 2020
This article by Bertrand Chauvin originally appeared on our Alliance Partner, Nuxeo’s Blog and we wanted to share with our readers. In times of crisis, ensuring business continuity is a major concern. Due to current, unfortunate circumstances, many organizations have largely focused on remote communication and collaboration, as demonstrated by the explosive rise in downloads of apps like Zoom, Google Hangouts Meet, and Microsoft Teams. But, virtualizing structured business processes is also critical to ongoing operations and digitizing core processes in the front and back office is vital to keep your company running.
project management | creative operations | work from home
By:
Tim Grey
April 1st, 2020
Working efficiently has been something we have all been striving towards for quite some time and working well remotely is even more pressing given the current pandemic. We are seeing this need more and more with the clients in the creative space. Below is a primer on how to get up and running with a solution for managing projects for remote workers.
Digital Asset Management (DAM) | creative operations | work from home
By:
MediaValet
March 27th, 2020
Given the current state of “shelter in place” restrictions for many cities around the globe, working from home is the new normal. This article is from our Alliance Partner MediaValet addresses some key challenges that many organizations are now faced with and we believe this will be useful information for our readers. Enjoy!
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