IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
marketing technology | creative operations | best practices
By:
Lou Monaghan
December 4th, 2019
One of the central concepts of many eastern philosophies is that two contradictory forces are always in balance. The part of this concept that is most striking to me is that balance is not a single point, where each opposing force is offset by the other at a neutral fifty-fifty ratio. Instead, it is the concept that at any point, the two forces create a whole regardless of the strength of one force relative to the other. The Chinese yin-yang symbol is perhaps the most well-known and poignant visual example of this concept.
By:
Bluescape
November 26th, 2019
This Article by Josh Ulm, Vice President of UX Design at Bluescape, originally appeared on the Bluescape Software Blog and we think our readers will find it interesting. Remember your last brainstorming meeting? Everyone at HQ gathered in a conference room and your colleagues in London, Sydney, and Tokyo dialed in to participate, right? A lot of notes were scribbled on the conference room whiteboard. Someone wrote them down and promised to send them in an email to everyone, but he missed a couple of design sketches. When that meeting was over, the next group walked into the conference room and erased everything you wrote on the board so they could use it for their meeting. Rinse and repeat. Let’s face it: creative work is inherently quite messy. That’s what makes it creative.
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marketing technology | creative operations | best practices
By:
James Word
November 19th, 2019
Creativity for All. That was the positioning statement for this years’ Adobe Max in Los Angeles. The evolution of creativity and technologies that come out of that were on display everywhere and it was an action-packed nonstop tour for three days. The vibe was great, and the passion was contagious.
marketing technology | best practices
By:
Ziflow
November 14th, 2019
This Article from our Alliance Partner, Ziflow, is written by Katie Oberthaler, Brand Manager at Zifow, and originally appeared on the Ziflow Blog. We think our readers will find it useful, enjoy.
marketing technology | creative operations
By:
Lou Monaghan
November 6th, 2019
One of my favorite sayings is, “The only constant is change.” Even those things in our lives that seem permanent, like a mountain range on the horizon, inexorably change on geological time scales. Business processes often seem like those mountains, unchanging, constant, and implacable. Yet, successful businesses operate on processes that are more like a river carving its way through a mountain valley, their courses evolving to flow along the most successful path.
project management | best practices
By:
Workfront
October 30th, 2019
This article by Richard Whitehead, Director of Product Marketing, at Workfront originally appeared on our partner Workfront’s Work Management Blog and we think our readers will find this information valuable.
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