content management | digital asset management | semantic asset management | marketing efficiency | censhare
This post by Douglas Eldridge, Marketing Manager at censhare, originally appeared on censhare’s We Care to Share Blog. We think it will be useful to our readers. Enjoy!
marketing efficiency | marketing technology | workfront | project management
“Because Work Matters.” There is no other company that lives up to its official tagline the way Workfront does, and I was reminded of this when I attended their 2018 Partner Meeting and SKO last week in Las Vegas with my IOI colleague, James Word (Business Analyst and Certified Workfront Implementation Specialist).
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digital asset management | marketing efficiency | marketing technology | creating positive change in your company | technology based marketing solutions
After many years working in business software solutions for the graphic art industry, I realized that there is a huge amount of confusion about the terms we are using to define technical solutions. The truth is, many of these words or phrases have nothing to do with each other at all! Let’s face it, some of the most basic terms and acronyms we use to describe key technologies are completely inaccurate. In fact, there can often be dramatic differences in things that have similar (or sometimes even the same) names!
digital asset management | marketing efficiency | marketing technology
A former web editor at Harper’s magazine once said, “Every pixel has an owner.” While that’s a valid statement, it’s merely the jumping-off point for a much more significant conversation.
brand consistency | content management | the importance of branding | digital asset management | semantic asset management | marketing efficiency
A big part of a marketer’s job is to want what is unattainable. Anyone who has ever devised a marketing budget can tell you that it doesn’t take long before your wish list becomes quite lengthy, yet practicality is what gets approved in the end.
marketing efficiency | workfront | project management
This post by Heather Hurst, Workfront Corporate Marketing Director, originally appeared on Workfront’s Work & Project Management Blog. We think it will be useful to our readers. Enjoy! If you’re like most teams, requests come at you from all directions every single day, keeping you from truly being productive and focusing on your most important work.
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