The world of marketing has transformed dramatically in the last ten years or so — what used to be a linear approach is now a much more complicated, multi-channel beast — and this has led many businesses to adopt technology-based solutions to their problems. The number of different systems and software-based applications available today is overwhelming, ranging from digital asset management (DAM) and content management systems (CMS) to product information management (PIM).

We’re also proud to announce we are now officially 'Workfront Partner Certified Consultants' The big event is almost here and on January 8th and 9th we’ll have a table at Workfront’s sales Kick Off (SK0) in Las Vegas, Nevada. We’re excited to meet all the Workfront employees and hope you’ll stop by our table and meet Jenna MacKillop and James Word for great conversations and to learn more about how IO Integration is your best partner of choice.

Dalim has just concluded its 2017 Worldwide Technical Meeting. This year’s annual meeting introduced the new features of ES in the soon to be released 5.5 version. The highlight of the additions in ES 5.5 is the new Multi-Site capability providing a centralized access and database with distributed rendering and file storage. Various locations can have their own ESFS volumes with local access while the web interface is accessed from a single URL.

"Keep communications open" says James Word, Business Analyst at IO Integration. Digital platforms have transformed marketing. What was once a straightforward, production-centric world of wealth is now a complex, multi-channel, multi-screen multiverse on a tight budget. Thankfully, technology has evolved to manage these complex initiatives. More than ever, marketing teams are taking control, maintaining focus, and quantifying their results. But with many options on the table — project management, digital asset management, and content management — how do you choose the best solution?

Consumers are continually evolving, and this includes how they make decisions, which is faster than ever before. Profoundly influenced by the opinions of others, complete strangers. We live in a global world, connected socially within seconds of how information is transmitted, and we participate in an active marketplace where the one-size-fits-all approach to marketing has never been less relevant. Marketers are being forced to employ a variety of nuances that mean each marketing campaign is subtly different from country to country and product to product. Only through tailoring them effectively, can a marketing campaign become successful and genuinely resonate with these increasingly savvy consumers.

Too often, businesses spend significant amounts of money on content infrequently utilized, before being archived and forgotten about forever. Managing your content this is both ineffective and illogical: It’s like ordering a three-course dinner but only eating half of the starter.