Digital asset management (DAM) is a revolution in how organizations store and manage their content. DAM systems provide you with control, flexibility, easy distribution, access, and reporting of your digital assets between employees, organizations, customers, partners, and suppliers. It enables you to deliver the right content to the right people at the right times, tracking and measuring your assets’ performance and engagement wherever in the world they may be.

Digital asset management software is rapidly growing in popularity, but what exactly is it and how can it benefit your organization? In this article, we’ll go over everything you need to know to get started using DAM software.

In the past several years, digital asset management (DAM) software has dramatically increased in popularity. Much of this rise is thanks to efforts by tech juggernauts such as Google and Amazon, which are encouraging Internet users to consume content in as many ways, and via as many channels, as possible. To keep running with the big dogs, marketers need to meet users’ new expectations that content will be instantaneous, relevant, and delivered right to their phones. This demand can often put a strain on many organizations as they are tasked to not only develop more content, but also find effective ways to manage, share, and leverage these digital assets both internally and across all marketing channels.

The massive growth in digital marketing has created many new opportunities for businesses, but also new challenges. Marketers have more distribution channels and more file formats and types to deal with, all the while trying to stay on-brand and consistent.

This past spring censhare’s forward thinking CEO, Dieter Reichert, addressed the attendees of the Digital Innovators Summit in Berlin about one of technology’s hottest topics: Artificial Intelligence or AI is it is most often called.

This article originally appear on our partner MediaValet’s Digital Asset Management Blog and we think you will find it interesting.