A former web editor at Harper’s magazine once said, “Every pixel has an owner.” While that’s a valid statement, it’s merely the jumping-off point for a much more significant conversation.

A big part of a marketer’s job is to want what is unattainable. Anyone who has ever devised a marketing budget can tell you that it doesn’t take long before your wish list becomes quite lengthy, yet practicality is what gets approved in the end.

Dalim has just concluded its 2017 Worldwide Technical Meeting. This year’s annual meeting introduced the new features of ES in the soon to be released 5.5 version. The highlight of the additions in ES 5.5 is the new Multi-Site capability providing a centralized access and database with distributed rendering and file storage. Various locations can have their own ESFS volumes with local access while the web interface is accessed from a single URL.

"Keep communications open" says James Word, Business Analyst at IO Integration. Digital platforms have transformed marketing. What was once a straightforward, production-centric world of wealth is now a complex, multi-channel, multi-screen multiverse on a tight budget. Thankfully, technology has evolved to manage these complex initiatives. More than ever, marketing teams are taking control, maintaining focus, and quantifying their results. But with many options on the table — project management, digital asset management, and content management — how do you choose the best solution?

Consumers are continually evolving, and this includes how they make decisions, which is faster than ever before. Profoundly influenced by the opinions of others, complete strangers. We live in a global world, connected socially within seconds of how information is transmitted, and we participate in an active marketplace where the one-size-fits-all approach to marketing has never been less relevant. Marketers are being forced to employ a variety of nuances that mean each marketing campaign is subtly different from country to country and product to product. Only through tailoring them effectively, can a marketing campaign become successful and genuinely resonate with these increasingly savvy consumers.