IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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digital asset management | creative operations | workflow automation

Northplains Launches Xinet  Studio 

By: Northplains
March 6th, 2018

Fully-Featured Digital Asset Management Technology for Small Teams Toronto, ON – February 14, 2018 –Northplains, the leading enterprise digital asset and content lifecycle management technology provider, has launched Xinet Studio to augment its offering and extend its technological benefits to businesses of all sizes.

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digital asset management | marketing technology | best practices

Protecting Your Customer Data, Are You Ready To Comply? GDPR Is Coming To The EU

By: Rob Yandell
February 27th, 2018

What is GDPR? In a Nutshell. The General Data Protection Regulation, if it becomes law, would impact any company that gathers, processes, or stores data from individuals in the European Union—that is, virtually every company that does business in the EU.

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How Semantic Databases Are The Future Of Digital Asset Management

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digital asset management | creative operations | digital experience management

Hot DAM: Your First Step to Acquiring the Right DAM Solution

By: Douglas Eldridge
February 20th, 2018

This post by Douglas Eldridge, Marketing Manager at censhare, originally appeared on censhare’s We Care to Share Blog. We think it will be useful to our readers. Enjoy! For those deeply embedded in the digital asset management (DAM) world it is common knowledge that solutions are not always as straight forward as they seem and sometimes require a staff which is dedicated to their procurement, implementation and eventually use. The DAM world is much bigger than just a piece of software, and should be treated as such when searching for a vendor.

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digital asset management | marketing efficiency | marketing technology

IO Integration Joins MediaValet Partner Network

By: Damian Diaz
January 29th, 2018

Cupertino, CA, January 26, 2018: IO Integration (IOI), a leading service and solutions provider of marketing and creative technology for the world’s top agencies, consumer brands, and retailers announced today it is now a Global Partner with MediaValet, Inc.

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content management | digital asset management | semantic asset management | marketing efficiency | censhare

How Important Your Digital Infrastructure Is to Your Revenue

By: Douglas Eldridge
January 25th, 2018

This post by Douglas Eldridge, Marketing Manager at censhare, originally appeared on censhare’s We Care to Share Blog. We think it will be useful to our readers. Enjoy!

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digital asset management | marketing efficiency | marketing technology | creating positive change in your company | technology based marketing solutions

To DAM or Not to DAM

By: Stephane Klein
January 18th, 2018

After many years working in business software solutions for the graphic art industry, I realized that there is a huge amount of confusion about the terms we are using to define technical solutions. The truth is, many of these words or phrases have nothing to do with each other at all! Let’s face it, some of the most basic terms and acronyms we use to describe key technologies are completely inaccurate. In fact, there can often be dramatic differences in things that have similar (or sometimes even the same) names!

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