IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
digital asset management | best practices
By:
MediaValet
September 11th, 2019
This blog originally appeared on our technology partner, MediaValet’s Blog, and we think our readers will find it informative. Schools of higher learning have the difficult task of marketing to an audience about arguably the most important and emotional decision of their lives. Whether they’re attending school for the first time, or heading back to improve their skill set, selecting a school is often knitted tightly with an individual’s family educational values and personal goals.
creative operations | best practices
By:
Martyn Cook
August 22nd, 2019
As more organizations bring their creative operations in-house, requirements for creative teams aren't always in alignment with an existing I.T. infrastructure. While SaaS solutions have made technology more accessible, signing your team up for a subscription and not having to deal with corporate I.T. might sound quite appealing. However, not following security and other I.T. policies can pose several risks. Not to mention that these systems can never be used to their full potential if you are not able to integrate them with other technologies. Whether you are new to creative operations or an old pro, we have put together a list of tried and true insights.
Stay up to date on all of the latest developments in technology and learn industry best practices for creative operations. When you subscribe you will also receive a free copy of our Ebook: Welcome to the Age of Creative Operations.
marketing technology | creative operations | best practices
By:
James Word
January 18th, 2019
There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking.
project management | creative operations | best practices
By:
Laura Walters
January 8th, 2019
With every new project comes the task of who is available to work on it on time, on task and on budget. Resource allocation applications may be the magic wand you need to wrangle in your projects. Resource allocation tools help you understand the team, their availability (any vacations coming up?) and their current and projected workload.
marketing technology | best practices
By:
Matt Zwicker
December 27th, 2018
As companies have more options for SaaS based solutions, it becomes more important that they evaluate these options and how they will be accessed. In order to stay competitive, businesses must select the right solution.
marketing technology | project management | best practices
By:
Workfront
December 18th, 2018
This blog form Heather Hurst, Corporate Marketing Director at Workfront recently appeared on the WorkFront Work & Project Management Blog, and we think our readers will find it useful. To keep up with the competition, business leaders are pushed more than ever to create diverse, skilled, and large teams. But, without an eye toward collaboration, the very things that make this type of team the best qualified to tackle some of your organization's biggest challenges can cause your teamwork, trust, and productivity to fall apart at the seams.
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