IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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digital asset management | marketing technology | digital experience management

censhare’s ecosphere 2018: Doin’ DAM in Denver!

By: Jenna Mac Killop
March 15th, 2018

censhare’s ecosphere 2018: Doin’ DAM in Denver! There are a few things that come to mind when one thinks about making a trip to Denver, Colorado. From now on, one of the things that SHOULD come to mind is that Denver is the US home for one of the most forward-thinking software companies working in information management today, censhare. Last week this DAM lady had the pleasure of spending some time with them at their 2018 ecosphere censhare users conference.

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marketing technology | creative operations

Join IO Integration at Martech in San Jose

By: Damian Diaz
March 13th, 2018

IO Integration is pleased to announce our participation at Martech, April 23rd -25th, 2018 in San Jose, California. Martech is the premier marketing conference with a focus on technology and management of marketing operations.

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How Semantic Databases Are The Future Of Digital Asset Management

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digital asset management | marketing technology | best practices

Cryptomedia: Blockchain in the Digital Asset Management Space

By: Jean Lonzano
March 8th, 2018

This article by Jean Lozano, CTO at MediaValet, originally appeared on the MediaValet Blog and we think our readers will find it useful. As a CTO, I evaluate emerging technologies that have the potential to massively transform or disrupt the industry that we are in. So, I try to gain a comprehensive understanding of the technology, look at how various industries are adopting it and determine if it can provide a significant competitive advantage for our company. If the likelihood of transforming or disrupting the industry is high, then a strategy needs to be formulated to leverage the technology in a manner that quickly brings value to our customers and the market overall.

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digital asset management | creative operations | workflow automation

Northplains Launches Xinet  Studio 

By: Northplains
March 6th, 2018

Fully-Featured Digital Asset Management Technology for Small Teams Toronto, ON – February 14, 2018 –Northplains, the leading enterprise digital asset and content lifecycle management technology provider, has launched Xinet Studio to augment its offering and extend its technological benefits to businesses of all sizes.

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marketing technology | creative operations | best practices

Mind the Gap

By: Matthew Bagshaw
March 1st, 2018

Plugging the holes in Marketing and Creative Production Workflows In today’s typical creative agency environment, there is art, science and a bit of magic behind producing, managing and distributing the multitude of assets demanded by clients. At the heart of the ecosystem is the all-important workflow, essential for making sure everything runs smoothly. But as we’re all aware, there are always challenges and nothing runs perfectly all the time.

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digital asset management | marketing technology | best practices

Protecting Your Customer Data, Are You Ready To Comply? GDPR Is Coming To The EU

By: Rob Yandell
February 27th, 2018

What is GDPR? In a Nutshell. The General Data Protection Regulation, if it becomes law, would impact any company that gathers, processes, or stores data from individuals in the European Union—that is, virtually every company that does business in the EU.

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