If technology is an important asset for most businesses, then it is absolutely indispensable for those in the creative industries. Whether it’s automating the wider creative process using production workflow solutions, or enabling seamless collaboration with digital asset management software, many businesses simply wouldn’t be able to survive without these tools.

This blog by Maria Osipova, VP of Marketing at MediaValet originally appeared on the MediaValet Blog and we think our readers will find it useful. Organizations that focus their content management efforts as a core of their digital strategy make better decisions. Spring is finally in the air, which can only mean one thing: Henry Stewart DAM New York 2018 is right around the corner! On May 3rd and 4th, digital asset management novices and veterans will gather in New York to explore the art and practice of managing digital media. And, with over 100 speakers and 60 sessions exploring everything DAM, how do you make the most of the show?

Organizations that focus their content management efforts as a core of their digital strategy make better decisions. At IO Integration we see that most large organizations have departments that are siloed and their information such as; projects, initiatives, and corresponding data and content involved with those endeavor is closed off from benefiting the company at large. This behavior of separating departments is costly, inefficient, and typically becomes problematic when digital transformation initiatives begin. While removing silos in the past would have been a monumental task, new developments in the digital ecosystem are able to rapidly include remote groups into equal participants in the digital business of today. The problem becomes one of content, or rather, a transformative discovery solution!

The world of marketing moves fast and so its important that the technology behind it is able to keep up with the times. Attempting to stay current can be expensive for businesses. Research recently found that 28% of marketing executives are now spending more than $100,000 per year on marketing technology, while 54% plan to increase their spending in 2018. This can be a large expense for any business, especially if the money is being paid in single installments. Is it really necessary to spend more money on these investments to get the most out of their technology? A business should be thinking about what they actually need rather than what they want.

Agile and Waterfall are terms used to describe how a project will be organized. A Waterfall project with a single ‘Big Bang’ solution delivery or an Agile approach with iterations of requirements and solution deliveries.

This article by Jean Lozano, CTO at MediaValet, originally appeared on the MediaValet Blog and we think our readers will find it useful. As a CTO, I evaluate emerging technologies that have the potential to massively transform or disrupt the industry that we are in. So, I try to gain a comprehensive understanding of the technology, look at how various industries are adopting it and determine if it can provide a significant competitive advantage for our company. If the likelihood of transforming or disrupting the industry is high, then a strategy needs to be formulated to leverage the technology in a manner that quickly brings value to our customers and the market overall.